Tanner's Bookcase

Competing Against Luck by Clayton M. Chistenson
Principles of Logo Design by George Bokhua
Logo Desing Love by David Airy
The Brand Gap by Marty Neumeier
The Design of Everyday Things by Don Norman
Every Tool is a Hammer by Adam Savage
Thinking with Type by Ellen Lupton
Identity Designed the Definitive Guide to Visual Branding by David Airy
The Creative Act: A Way of Being by Rick Rubin
Building a Story Brand by Donald Miller
Marketing Made Simple by Donald Miller
Scrum the Art of Doing Twice the Work in Half the Time by Jeff Sutherland
The Elements of Typographic Style by Robert Bringhurst